The application of Strategic Planning in a Mype of Carabayllo, 2022

The present research was oriented to describe how the application of strategic planning (SP) influences a small and medium enterprise in Carabayllo, 2022. Methodologically, a basic, qualitative, descriptive, descriptive and case study research was carried out. Likewise, there were three participants who were the General Manager and the Administrator and also a specialist in strategic planning. For data collection, the interview and observation technique was applied, the instrument was a semi-structured interview with fifteen questions and an observation guide. As a result, the company does apply the SP, since they have formulated tactics that in the short and long term will help them achieve their objectives. Likewise, it is considered that the development of a strategic plan favors organizations to structure their objectives, goals, mission, vision, as well as the strategies to be used against the competition and the environment, thus increasing their levels based on competitiveness, efficiency and profitability. Finally, it is concluded that all companies should apply the SP and thus follow the strategic process that requires its application, i.e., formulate the tactics that will support the achievement of the objectives, then implement it and finally, evaluate the strategies.