Social media in retail: an application in the baby clothing sector

Alejandra Cadmiel Rafael-Baltazar, Jorge Rodrigo Menacho-Ortega, Franklin Cordova-Buiza, Catalina Vega, Wilver Auccahuasi

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Scopus citations

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Keyphrases

Computer Science

Economics, Econometrics and Finance