ABSTRACT The article was oriented to the execution of visual attention modules to improve the cognitive potential of learning of the students of the III cycle of the School of Education of the Antenor Orrego Private University (UPAO) of Trujillo and the students of the VII cycle of the school of psychology from the Private Inca Garcilaso de la Vega University (UIGV) of Lima in 2010. The sample was 34 students (20 of initial and primary education of the UPAO and 14 of psychology of the UIGV). To collect the information, the techniques of the registration for the theoretical framework and the DAT Differential Aptitudes test were used to measure cognitive potential. In the results, the Post test scores were significantly higher than those of the Pre test with -5.09 (Sig. = 99%). This represented a remarkable improvement in the cognitive potential of the students.