Las redes sociales en el desarrollo empresarial en las MYPES del Lurigancho-Chosica en el 2022

The current research aims to show how social networks are essential for each company. This is due to the pandemic that we had to go through, because the micro-entrepreneurs could not open their doors because of the situation, and this affected many MYPES causing losses and in some cases definitive closures. Therefore, reaffirming that social tools are of great importance for organizations, which could be of support for the strengthening and growth of organizations, proposing business opportunities through the digital transformation of the business, since to see how social platforms contribute it is necessary to consider the implementation of such networks as: Instagram, Facebook, WhatsApp, LinkedIn, among others. The methodology applied, is a qualitative approach, descriptive in scope, Action research method and the instrument the interview to entrepreneurs of Lima east. Based on the data obtained, we will answer our questions about how the role of social media contributes to business development in the MSEs of Lurigancho-Chosica in 2021.