TY - JOUR
T1 - Impacto de las campañas de comunicación social en la vida de mujeres defensoras de cuerpos-territorio en el Perú
T2 - caso Máxima Acuña Atalaya
AU - Ruiz Alvarado, Inés
AU - Flores Zumelzu, Andrea
N1 - Publisher Copyright:
© 2023, Universidad Cientifica del Sur. All rights reserved.
PY - 2023/7/26
Y1 - 2023/7/26
N2 - In the last decade, the communication campaigns of social groups fighting and resisting against the arbitrary exploitation of the commons have been carried out at the initiative of national and international non-governmental organisations that use an emblematic case as a strategy to make this social problem visible and raise awareness among citizens. The article is the result of an interdisciplinary research situated in gender studies and communications with interviews with the defender Máxima Acuña Atalaya and her family and is based on the concept of body-territory (Silva Santisteban, 2017) and ideas on ecoterritorial struggles (Svampa, 2021). Through a study using the method of digital archive analysis of Máxima Acuña’s participation in social communication campaigns and personal interviews, the construction of hegemonic and counter-hegemonic narratives is investigated. The study evidences a communication process in which a choral narrative is established, but as the case gains greater relevance and international attention in the mass media, the narratives that are elaborated are transformed from a collective struggle to an individual one. We also show that, as a result of these campaigns, the lives of women defenders such as Máxima Acuya, whose privacy is exposed, are affected as they are used for different purposes of delegitimisation by mining companies.
AB - In the last decade, the communication campaigns of social groups fighting and resisting against the arbitrary exploitation of the commons have been carried out at the initiative of national and international non-governmental organisations that use an emblematic case as a strategy to make this social problem visible and raise awareness among citizens. The article is the result of an interdisciplinary research situated in gender studies and communications with interviews with the defender Máxima Acuña Atalaya and her family and is based on the concept of body-territory (Silva Santisteban, 2017) and ideas on ecoterritorial struggles (Svampa, 2021). Through a study using the method of digital archive analysis of Máxima Acuña’s participation in social communication campaigns and personal interviews, the construction of hegemonic and counter-hegemonic narratives is investigated. The study evidences a communication process in which a choral narrative is established, but as the case gains greater relevance and international attention in the mass media, the narratives that are elaborated are transformed from a collective struggle to an individual one. We also show that, as a result of these campaigns, the lives of women defenders such as Máxima Acuya, whose privacy is exposed, are affected as they are used for different purposes of delegitimisation by mining companies.
KW - damages
KW - defenders of bodies-territory
KW - Ecoterritorial struggle
KW - hegemonic and counter-hegemonic narratives
KW - social communication campaigns
UR - http://www.scopus.com/inward/record.url?scp=85197751638&partnerID=8YFLogxK
U2 - 10.21142/DES-1503-2023-0043
DO - 10.21142/DES-1503-2023-0043
M3 - Artículo
AN - SCOPUS:85197751638
SN - 2076-2674
VL - 15
JO - Desde el Sur
JF - Desde el Sur
IS - 3
M1 - e0043
ER -