TY - JOUR
T1 - El impacto en la implementación del E-comerce en la gestión estratégica de una Mype en los olivos 2022
AU - Jimenez-Paredes, Edita
AU - Meneses-Claudio, Brian
AU - Rios-Rios, Segundo
N1 - Publisher Copyright:
© Autor(es); 2023.
PY - 2023/1/1
Y1 - 2023/1/1
N2 - Nowadays Mypes companies have begun to use E-commerce platforms or e-commerce, for most entrepreneurs who conducted their business, they had great advantage in increasing their sales. Because, it allowed them to attract more customers than expected to their businesses, since the networks allowed them to stay in connectivity with their customers, that is to say, they were able to expand nationally. Therefore, the research work proposes to describe the relationship between e-commerce or electronic commerce with companies. The result was a positive impact because social networks have become a trend for companies and have generated economic growth in them. As a conclusion, it has been identified the great importance of using digital platforms. Because it generates facilities of how to acquire their products without the need to go to physical stores, but to take it to your home.
AB - Nowadays Mypes companies have begun to use E-commerce platforms or e-commerce, for most entrepreneurs who conducted their business, they had great advantage in increasing their sales. Because, it allowed them to attract more customers than expected to their businesses, since the networks allowed them to stay in connectivity with their customers, that is to say, they were able to expand nationally. Therefore, the research work proposes to describe the relationship between e-commerce or electronic commerce with companies. The result was a positive impact because social networks have become a trend for companies and have generated economic growth in them. As a conclusion, it has been identified the great importance of using digital platforms. Because it generates facilities of how to acquire their products without the need to go to physical stores, but to take it to your home.
KW - Digital Marketing For Mypes in the Retail Sector
KW - E-Commerce or E-Commerce
UR - http://www.scopus.com/inward/record.url?scp=85184221754&partnerID=8YFLogxK
U2 - 10.56294/sctconf2023394
DO - 10.56294/sctconf2023394
M3 - Artículo
AN - SCOPUS:85184221754
SN - 2953-4860
VL - 2
JO - Salud, Ciencia y Tecnologia - Serie de Conferencias
JF - Salud, Ciencia y Tecnologia - Serie de Conferencias
M1 - 394
ER -