TY - GEN
T1 - Behavior of the Peruvian Consumer Towards American Casual Dining Restaurant Chains
AU - Huerta-Tantalean, Lucero Nicole
AU - Carrasco-Carrasco, Nataly Alexis
AU - Castillo-Silva, Maria Eugenia
AU - Cordova-Buiza, Franklin
AU - Auccahuasi, Wilver
N1 - Publisher Copyright:
© 2024, The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2024
Y1 - 2024
N2 - Consumer behavior is changing rapidly and with this companies have to be constantly updating and improving their products and services for customer satisfaction and loyalty. The present investigation has the objective of identifying the most predominant factors in the behavior of the Peruvian consumer towards American Casual Dining Restaurant Chains. A descriptive and non-experimental design investigation was carried out. Likewise, the selected sample was 390 consumers, to whom a survey was applied. The results show that a cultural level does not recognize being influenced in their purchasing behavior; at a social level, they distinguish that the comments or testimonies given by their families and/or friends are relevant; at a personal level, more than half of salary income and economic situation influence consumption; finally, psychologically, they allude to the comfort, location and quality of the restaurant. It is concluded that cultural, social, personal and psychological factors have a strong influence on consumer behavior and should be considered by restaurants in order to grow the business.
AB - Consumer behavior is changing rapidly and with this companies have to be constantly updating and improving their products and services for customer satisfaction and loyalty. The present investigation has the objective of identifying the most predominant factors in the behavior of the Peruvian consumer towards American Casual Dining Restaurant Chains. A descriptive and non-experimental design investigation was carried out. Likewise, the selected sample was 390 consumers, to whom a survey was applied. The results show that a cultural level does not recognize being influenced in their purchasing behavior; at a social level, they distinguish that the comments or testimonies given by their families and/or friends are relevant; at a personal level, more than half of salary income and economic situation influence consumption; finally, psychologically, they allude to the comfort, location and quality of the restaurant. It is concluded that cultural, social, personal and psychological factors have a strong influence on consumer behavior and should be considered by restaurants in order to grow the business.
KW - Consumer Behavior
KW - Cultural
KW - Personal
KW - Psychological
KW - Social
UR - http://www.scopus.com/inward/record.url?scp=85181980617&partnerID=8YFLogxK
U2 - 10.1007/978-3-031-43733-5_6
DO - 10.1007/978-3-031-43733-5_6
M3 - Contribución a la conferencia
AN - SCOPUS:85181980617
SN - 9783031437328
T3 - Lecture Notes in Networks and Systems
SP - 60
EP - 70
BT - Management, Tourism and Smart Technologies - ICMTT 2023 Volume 2
A2 - Montenegro, Carlos
A2 - Rocha, Álvaro
A2 - Cueva Lovelle, Juan Manuel
PB - Springer Science and Business Media Deutschland GmbH
T2 - International Conference on Management, Tourism and Technologies, ICMTT 2023
Y2 - 4 May 2023 through 6 May 2023
ER -
