Behavior of the Peruvian Consumer Towards American Casual Dining Restaurant Chains

Lucero Nicole Huerta-Tantalean, Nataly Alexis Carrasco-Carrasco, Maria Eugenia Castillo-Silva, Franklin Cordova-Buiza, Wilver Auccahuasi

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations


Consumer behavior is changing rapidly and with this companies have to be constantly updating and improving their products and services for customer satisfaction and loyalty. The present investigation has the objective of identifying the most predominant factors in the behavior of the Peruvian consumer towards American Casual Dining Restaurant Chains. A descriptive and non-experimental design investigation was carried out. Likewise, the selected sample was 390 consumers, to whom a survey was applied. The results show that a cultural level does not recognize being influenced in their purchasing behavior; at a social level, they distinguish that the comments or testimonies given by their families and/or friends are relevant; at a personal level, more than half of salary income and economic situation influence consumption; finally, psychologically, they allude to the comfort, location and quality of the restaurant. It is concluded that cultural, social, personal and psychological factors have a strong influence on consumer behavior and should be considered by restaurants in order to grow the business.

Original languageEnglish
Title of host publicationManagement, Tourism and Smart Technologies - ICMTT 2023 Volume 2
EditorsCarlos Montenegro, Álvaro Rocha, Juan Manuel Cueva Lovelle
PublisherSpringer Science and Business Media Deutschland GmbH
Number of pages11
ISBN (Print)9783031437328
StatePublished - 2024
EventInternational Conference on Management, Tourism and Technologies, ICMTT 2023 - Bogotá, Colombia
Duration: 4 May 20236 May 2023

Publication series

NameLecture Notes in Networks and Systems
ISSN (Print)2367-3370
ISSN (Electronic)2367-3389


ConferenceInternational Conference on Management, Tourism and Technologies, ICMTT 2023


  • Consumer Behavior
  • Cultural
  • Personal
  • Psychological
  • Social


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