Análisis de los factores que intervienen en la atención al cliente en la panadería La P´tite France

The main objective of this work is to describe the impact of the factors that intervene in customer service at the La Ptite France bakery in Surquillo in the year 2023. The methodology used in the research was of a basic type with a qualitative level approach, also counting on the case study design. The main instruments for data collection were the interview guide that was applied to a selected group of the bakery, also the observation guide in the same way applied to the interviewees and finally the documentary analysis. It was obtained as a result that customer service is a main point for the bakery, since it not only produces the breads, but also has trained personnel to capture the customer's attention, when they enter the premises to make a purchase or just to consult about the variety of breads that the bakery has. Likewise, the interviewees told us that it is important to have trained personnel, they also carry out strategies to build customer loyalty and satisfy, as their infrastructures currently have a small space, they are also analyzing a new infrastructure in the premises, implementing a second floor. It is concluded that it is important that companies that have staff are constantly trained to obtain improvements regarding customer service and this makes them feel that the company cares about them by providing good service and attention in terms of their requirements and needs, since in every company today it is at the forefront of what is happening around it and more so if they have competition in the same area, which is why the research work and the contribution it provides to mypes that start and undertake and see an opportunity to learn and execute what is proposed.